Dolce & Gabbana Underwear
Dolce & Gabbana Underwear

Press Release

The new advertising campaign for Dolce&Gabbana Underwear stars five of the most representative Italian football players. Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito are the new faces and bodies of the Dolce&Gabbana Underwear advertising campaign. The players, photographed by Mariano Vivanco in a vintage style changing room, display healthy and athletic bodies sculpted through rigorous training sessions and discipline.

The protagonists

Antonio Di Natale is a forward player for Udinese football team. In 2009/2010 he became the top goal scorer ever in the team's history. He first wore the National team shirt at the age of 25 on November 20th 2002. On November 18th 2009, in occasion of his 30th game with the team, he wore the captain's band with the National team for the first time in the friendly match Italy- Sweden (1-0).

Vincenzo Iaquinta played his first match with the National team in March 2005. He scored his first goal for the team in the game against Ghana during the 2006 World Cup, which Italy went on to win. Since 2007 he is a forward player for Juventus football club.

Claudio Marchisio grew up in the youth black and white team and currently plays midfield for Juventus football club. At the young age of 24 he had already worn the captain's band for the black and white team during the Juventus- Fulham game of the Europa League this past March 11th (3-1). He made his debut with the National team August 12th 2009 at the age of 23 in the friendly match Switzerland-Italy (0-0).

Federico Marchetti was nominated best goal keeper for the 2008/2009 season on October 22nd 2009. Currently he defends Cagliari's goal and he is the second goal keeper for the National team with which he made his debut at the age of 26 on June 6th 2009 in the game Italy- Northern Ireland (3-0).

Domenico Criscito is a midfielder/defender for Genoa cfc with which he has played over 100 games. He has played in all the youth National teams and on August 12th 2009, at the young age of 22, he made his debut with the premier National team in the friendly match Switzerland-Italy.

The photographer

Internationally-famed fashion photographer Mariano Vivanco shot this advertising campaign in addition to four Dolce&Gabbana publications which highlight the privileged relationship of the brand with the sports world: the books Calcio (2003), Milan Dolce&Gabbana (2006), Milan Family (2007), 2006 Dolce&Gabbana Italia Campioni del Mondo (2006) and the calendar with AC Milan's football players as protagonists (2008).

Dolce & Gabbana Underwear

Dolce&Gabbana Gym&Underwear

Dolce&Gabbana dedicates part of Gym and Underwear’s collection to the South Africa World Cup 2010. Dolce&Gabbana has always been very close to the world of sports and to football in particular. This is a young collection thought up for those who love a sporting dynamic lifestyle. The colours chosen are the ones that represent the Italian national team: blue, light blue and optical white.

The Italian national flag features on all the garments in the collection: tracksuits, short jackets, polos, vests, shorts, sweats, T-shirts and trousers. Materials are lightweight, comfortable and technical, a ribbed jersey being one example, for a clean-cut look and longer-lasting articles.

There is cotton piqué for polos, cotton, nylon satins, microfibre and synthetic canvases for a shiny technical aspect, insulating cotton wool extremely breathability.

The strips in polyester, some with gold trims, give a vintage effect. Pride and a strong sense of belonging to Italy have always been the guidelines for the parallel underwear collection too, with recurrent themes being the three-colour flag and elastic bearing the words Calcio and Italia.

The main colours are the classics of male underwear: white, black and grey. The material used is soft cotton.

The products will be available in the Dolce & Gabbana boutiques as of mid-May.

Dolce & Gabbana Underwear
Dolce & Gabbana Underwear
Dolce & Gabbana Underwear Backstage
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